Marion Barnham • January 27, 2025
Analytics is a great way to track all of your marketing activities and it provides you with the opportunity to analyse and re-strategise.
Analytics is a benefit of digital marketing. Before digital, when it was print and television, it was…
Marion Barnham • January 24, 2025
Did you know that a full 68% of companies have not identified or attempted to measure a sales funnel, and a whopping 79% of marketing leads are never converted into sales. (Source: Salesforce Survey)
96% of visitors to your website aren’t…
Marion Barnham • January 20, 2025
If you are reading this blog, you obviously want to learn how to write a blog or if you already know, you want to find out how to make it better.
But why are blogs so important?
Are they important…
Marion Barnham • January 17, 2025
Podcasts seem to be relatively new in our lives but they actually aren’t.
With our introduction to iPods back in 2004, we were able to download Internet radio broadcasts.
In 2005, the big companies noticed the power podcasts had and…
Marion Barnham • January 13, 2025
Social Media are platforms that enable people/users to interact with each other, socialise, as well as create and share content. They could also be used as channels that help businesses promote their products to customers.
The first ever recognisable social…
Marion Barnham • January 10, 2025
Business to Business marketing(B2B) is a way to promote business and improve profit. The parties involved are big or small businesses and not individuals like in Business to Consumer(B2C) marketing.
It wasn’t until the early 1980’s, when the first PCs…
Marion Barnham • January 06, 2025
Marketing has one job.
To generate value through attracting qualified leads that sales can convert into customers. There are about a million different things surrounding that one goal, but at the end of the day, that’s what it’s all about. …
Marion Barnham • January 03 , 2025
Your website is your shop window, it is where clients both potential and realised, go to purchase your products and services. It is where you present yourself and your values to the world. Websites are now so important that…