The Challenge
As a growing company, Blue Coding understood the importance of expanding its reach and generating leads internationally. Barnham Marketing was brought in to develop an integrated marketing strategy to support this growth and enhance its already successful services.
What We Did
We kept in mind Blue Coding’s commitment to matching software developers with clients based on technical skills and cultural fit. This message was integrated into their marketing strategy. Our first step was conducting a thorough marketing audit to create a tailored plan that met their business needs. We aimed to enhance their marketing efforts by providing effective coaching and introducing new tools and skills.
To develop an Account-based Marketing Strategy, we conducted a detailed audit and discovery phase, analysed competitors, defined ideal customer profiles, identified target markets, conducted a gap analysis, recognised opportunities, and created a custom strategy focused on high-value targets. We also established a budget and outlined the necessary resources, resulting in a detailed 12-month marketing campaign action plan.
We supervised the implementation of the marketing strategy to align with company objectives, established and reviewed marketing goals, provided strategic C-level guidance to the board, supported the marketing manager, coordinated reactive marketing efforts, and provided coaching and mentoring to staff. Emphasising the importance of public relations, we drafted a successful press release for a LinkedIn event, resulting in 75 organic leads.
What We Achieved
We partnered with Blue Coding to launch new projects and campaigns aligned with their vision. Our strategic approach led to significant improvements, as highlighted by the client:
“Marion thoroughly reviewed our comprehensive marketing strategy, skilfully identifying and executing key improvements. Her expertise in crafting a detailed and robust marketing plan was instrumental in its implementation. The result was a remarkable 522% revenue increase over three years. Her personable nature, unwavering dedication, and deep well of knowledge were invaluable as we navigated and refined our strategic approach. I would highly recommend her.”
Jared Andreasson, VP Sales, Blue Coding
