Marion Barnham • Fractional CMO • November 2025
As economic pressure builds and tax changes reshape budgets, many B2B organisations are questioning how much to invest in marketing next year. But the companies that will perform best in 2026 aren’t the ones that scale back.…
Marion Barnham • October 2025
As the year wraps up, ambitious B2B scale-ups and SMEs aren’t just looking back—they’re setting the stage for growth in the year ahead. A focused Q4 marketing review turns uncertainty into clarity, wasted effort into focus, and scattered campaigns into a…
Marion Barnham • February 10, 2025
Social media is a very important part of the marketing mix. One could even say that it dominates other channels when it comes to promotion. It is unique in the way that it allows organisations to engage directly with their…
Marion Barnham • Feburary 07, 2025
When it comes to Marketing, setting new goals means having a plan, and a marketing strategy, and in order to build one on the right foundations, you ought to be informed on the marketing trends that 2025 is predicted to…
Marion Barnham • February 03, 2025
It’s February 2025 and pretty much everyone has heard of work from home, whether they are part of the remote workforce or not. There are many industries that by definition can not work remotely and others like digital marketing that are…
Marion Barnham • January 31, 2025
When you hear the word account you think of sales, right?
Well, in account-based marketing you combine your Marketing and Sales forces to target the best-fitted accounts and create a unique and customised buying journey for them.That is actually one…
Marion Barnham • January 27, 2025
Analytics is a great way to track all of your marketing activities and it provides you with the opportunity to analyse and re-strategise.
Analytics is a benefit of digital marketing. Before digital, when it was print and television, it was…
Marion Barnham • January 24, 2025
Did you know that a full 68% of companies have not identified or attempted to measure a sales funnel, and a whopping 79% of marketing leads are never converted into sales. (Source: Salesforce Survey)
96% of visitors to your website aren’t…