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Marion Barnham • October 2025
As the year wraps up, ambitious B2B scale-ups and SMEs aren’t just looking back—they’re setting the stage for growth in the year ahead. A focused Q4 marketing review turns uncertainty into clarity, wasted effort into focus, and scattered campaigns into a…
Mid-tier businesses face a complex growth stage. Product–market fit is established, revenues are significant, and teams are in place. However, the factors that drove early success often do not support further growth. What was once entrepreneurial and agile can become inconsistent, strained, and costly to sustain.…
Figuring out if you need senior marketing leadership isn’t the challenge anymore. Most businesses focused on growth already know it’s necessary. The real question is what form that leadership should take.
In recent years, two popular alternatives to hiring a full-time CMO have emerged: the Fractional CMO and the Virtual…
Marion Barnham • February 10, 2025
Social media is a very important part of the marketing mix. One could even say that it dominates other channels when it comes to promotion. It is unique in the way that it allows organisations to engage directly with their…
Marion Barnham • Feburary 07, 2025
When it comes to Marketing, setting new goals means having a plan, and a marketing strategy, and in order to build one on the right foundations, you ought to be informed on the marketing trends that 2025 is predicted to…
Marion Barnham • February 03, 2025
It’s February 2025 and pretty much everyone has heard of work from home, whether they are part of the remote workforce or not. There are many industries that by definition can not work remotely and others like digital marketing that are…
Marion Barnham • January 31, 2025
When you hear the word account you think of sales, right?
Well, in account-based marketing you combine your Marketing and Sales forces to target the best-fitted accounts and create a unique and customised buying journey for them.That is actually one…