Marion Barnham • February 03, 2025
It’s February 2025 and pretty much everyone has heard of work from home, whether they are part of the remote workforce or not. There are many industries that by definition can not work remotely and others like digital marketing that are…
Marion Barnham • January 31, 2025
When you hear the word account you think of sales, right?
Well, in account-based marketing you combine your Marketing and Sales forces to target the best-fitted accounts and create a unique and customised buying journey for them.That is actually one…
Marion Barnham • January 27, 2025
Analytics is a great way to track all of your marketing activities and it provides you with the opportunity to analyse and re-strategise.
Analytics is a benefit of digital marketing. Before digital, when it was print and television, it was…
Marion Barnham • January 24, 2025
Did you know that a full 68% of companies have not identified or attempted to measure a sales funnel, and a whopping 79% of marketing leads are never converted into sales. (Source: Salesforce Survey)
96% of visitors to your website aren’t…
Marion Barnham • January 20, 2025
If you are reading this blog, you obviously want to learn how to write a blog or if you already know, you want to find out how to make it better.
But why are blogs so important?
Are they important…
Marion Barnham • January 17, 2025
Podcasts seem to be relatively new in our lives but they actually aren’t.
With our introduction to iPods back in 2004, we were able to download Internet radio broadcasts.
In 2005, the big companies noticed the power podcasts had and…
Marion Barnham • January 13, 2025
Social Media are platforms that enable people/users to interact with each other, socialise, as well as create and share content. They could also be used as channels that help businesses promote their products to customers.
The first ever recognisable social…
Marion Barnham • January 10, 2025
Business to Business marketing(B2B) is a way to promote business and improve profit. The parties involved are big or small businesses and not individuals like in Business to Consumer(B2C) marketing.
It wasn’t until the early 1980’s, when the first PCs…