Marion Barnham • December 30, 2024
To do meaningful work, you need to know where you are going and how you will get there. In other words, you need a marketing strategy AND a marketing plan. You’re posting on social media, blogging and content marketing, and…
Marion Barnham • December 27, 2024
As we all know, most companies conduct regular financial audits, but how many actually conduct a regular marketing audit?
It’s important for businesses of all sizes to consider undertaking a marketing audit in order to identify and review the current…
Marion Barnham • February 14, 2025
Websites are integral to the way businesses work. They aim to showcase what a business is capable of, their services, case studies of past clients, contact details, and even resources on their industry to help educate their audience. They boosted…
Marion Barnham • December 23, 2024
A particular photographic story caught my eye at the end of 2018, that of the photography copyright story of Salmeron vs Arch Enemy. Salmeron, a photographer and lawyer, was covering Fortarock, a metal festival in Nijmegen in the Netherlands and…
Marion Barnham • December 20, 2024
Many business owners who are new to marketing their business in the B2B space may attempt to apply B2C methods that fall flat. Sending coupons or running flash sales are not normally good tactics for B2B marketing campaigns.
One area…
Marion Barnham • December 16, 2024
What is B2B Marketing? As the name suggests, business-to-business marketing refers to the marketing of products or services to other businesses and organisations. It holds several key distinctions from B2C marketing, which is oriented toward consumers.
In a broad sense,…
The hours you have spent for the brainstorming meetings, the collaboration with the design team, the back and forth to adjust everything after someone checks your work and the actual time it takes to write good content are not negligible.
One of the most common problems of small businesses or start-ups is customer acquisition. A great way to boost your marketing efforts is to join forces with other businesses or in other words, try partnership marketing.