Founder & CMO
Brief info
As a Fractional CMO, I believe B2B marketing succeeds only when it's simple, strategic, and buyer-focused.
My approach reflects 15 years of in-house experience, rising from practitioner to board leader. I’ve operated at top governance levels, directing strategy for a £1bn group and managing £50m portfolios across the USA, EMEA, and APAC. I’ve built marketing functions from scratch, owned the P&L, and managed the friction of scaling companies—tight budgets, ambitious targets, and complex stakeholders included.
I started fractional work because I saw too many brilliant teams bogged down by busy but ineffective marketing. I don’t hand over a slide deck and vanish—I cut through noise. From fueling 522% revenue growth to building a demand-gen engine that cut acquisition costs by 75%, my work connects strategy, storytelling, and revenue.
I excel working alongside leadership—translating ambitious goals into actionable, measurable plans that empower teams with clear direction and confidence.