Marion Barnham • December 20, 2024
Many business owners who are new to marketing their business in the B2B space may attempt to apply B2C methods that fall flat. Sending coupons or running flash sales are not normally good tactics for B2B marketing campaigns.
One area…
Marion Barnham • December 16, 2024
What is B2B Marketing? As the name suggests, business-to-business marketing refers to the marketing of products or services to other businesses and organisations. It holds several key distinctions from B2C marketing, which is oriented toward consumers.
In a broad sense,…
It is a marketer’s secret weapon (not that secret!) to use free trials and even freemiums to promote a product.