Marion Barnham • December 20, 2024
Many business owners who are new to marketing their business in the B2B space may attempt to apply B2C methods that fall flat. Sending coupons or running flash sales are not normally good tactics for B2B marketing campaigns.
One area…
Marion Barnham • December 16, 2024
What is B2B Marketing? As the name suggests, business-to-business marketing refers to the marketing of products or services to other businesses and organisations. It holds several key distinctions from B2C marketing, which is oriented toward consumers.
In a broad sense,…
When businesses ask about the cost of a Fractional CMO, they’re really trying to understand the risks involved. It’s not just about money. It’s about whether the investment in marketing leadership will actually help the business grow.
There isn’t one set salary, job description, or clear…
Fractional CMO services offer senior marketing leadership to organisations needing expertise without the cost or commitment of a full-time CMO, providing flexible, part-time, board-level marketing that drives business growth.
In today’s fast-moving environment, leadership gaps can stall growth. Fractional CMOs fill this gap by embedding experienced…
The hours you have spent for the brainstorming meetings, the collaboration with the design team, the back and forth to adjust everything after someone checks your work and the actual time it takes to write good content are not negligible.
One of the most common problems of small businesses or start-ups is customer acquisition. A great way to boost your marketing efforts is to join forces with other businesses or in other words, try partnership marketing.
It is a marketer’s secret weapon (not that secret!) to use free trials and even freemiums to promote a product.