Marion Barnham • January 10, 2025
Business to Business marketing(B2B) is a way to promote business and improve profit. The parties involved are big or small businesses and not individuals like in Business to Consumer(B2C) marketing.
It wasn’t until the early 1980’s, when the first PCs…
Marion Barnham • January 06, 2025
Marketing has one job.
To generate value through attracting qualified leads that sales can convert into customers. There are about a million different things surrounding that one goal, but at the end of the day, that’s what it’s all about. …
Marion Barnham • January 03 , 2025
Your website is your shop window, it is where clients both potential and realised, go to purchase your products and services. It is where you present yourself and your values to the world. Websites are now so important that…
Marion Barnham • December 30, 2024
To do meaningful work, you need to know where you are going and how you will get there. In other words, you need a marketing strategy AND a marketing plan. You’re posting on social media, blogging and content marketing, and…
Marion Barnham • December 27, 2024
As we all know, most companies conduct regular financial audits, but how many actually conduct a regular marketing audit?
It’s important for businesses of all sizes to consider undertaking a marketing audit in order to identify and review the current…
Marion Barnham • February 14, 2025
Websites are integral to the way businesses work. They aim to showcase what a business is capable of, their services, case studies of past clients, contact details, and even resources on their industry to help educate their audience. They boosted…
Marion Barnham • December 23, 2024
A particular photographic story caught my eye at the end of 2018, that of the photography copyright story of Salmeron vs Arch Enemy. Salmeron, a photographer and lawyer, was covering Fortarock, a metal festival in Nijmegen in the Netherlands and…
Marion Barnham • December 20, 2024
Many business owners who are new to marketing their business in the B2B space may attempt to apply B2C methods that fall flat. Sending coupons or running flash sales are not normally good tactics for B2B marketing campaigns.
One area…