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Marketing Plan Vs Marketing Strategy

Marion Barnham • December 30, 2024 To do meaningful work, you need to know where you are going and how you will get there. In other words, you need a marketing strategy AND a marketing plan. You’re posting on social media, blogging and content marketing, and…

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Photography Copyright 101

Marion Barnham • December 23, 2024 A particular photographic story caught my eye at the end of 2018, that of the photography copyright story of Salmeron vs Arch Enemy. Salmeron, a photographer and lawyer, was covering Fortarock, a metal festival in Nijmegen in the Netherlands and…

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Why Is B2B Marketing Difficult?

Marion Barnham • December 20, 2024 Many business owners who are new to marketing their business in the B2B space may attempt to apply B2C methods that fall flat. Sending coupons or running flash sales are not normally good tactics for B2B marketing campaigns. One area…

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