Marion Barnham • Fractional CMO • November 2025
As economic pressure builds and tax changes reshape budgets, many B2B organisations are questioning how much to invest in marketing next year. But the companies that will perform best in 2026 aren’t the ones that scale back.…
Marion Barnham • October 2025
As the year wraps up, ambitious B2B scale-ups and SMEs aren’t just looking back—they’re setting the stage for growth in the year ahead. A focused Q4 marketing review turns uncertainty into clarity, wasted effort into focus, and scattered campaigns into a…
The hours you have spent for the brainstorming meetings, the collaboration with the design team, the back and forth to adjust everything after someone checks your work and the actual time it takes to write good content are not negligible.
One of the most common problems of small businesses or start-ups is customer acquisition. A great way to boost your marketing efforts is to join forces with other businesses or in other words, try partnership marketing.
It is a marketer’s secret weapon (not that secret!) to use free trials and even freemiums to promote a product.