Based in the UK SAAS Start Up AlphaStream create personalised financial data experiences.
Barnham Marketing worked with AlphaStream to develop, implement and execute an account based marketing strategy for financial services and retail.
The Challenge
Sitting within a niche market, providing services to a range of industries, it was necessary to concentrate resources on the specific set of target accounts within the market. Barnham Marketing were tasked to create personalised campaigns to engage each account, based on their specific needs and attributes.
What We Did
We needed to ensure AlphaStream created relevant and personalised content to drive lead conversions. Knowing your audience was crucial in defining the marketing strategy for AlphaStream. This account based marketing approach focused on effectively working the marketing strategy and sales message in line with each other – identifying target accounts, crafting customised campaigns for them, and working together to align and move individual accounts through the pipeline, both before and after lead conversion.
What We Achieved
Still in the stages of launch, Barnham Marketing have successfully delivered engaging, informative content for email campaigns and a social strategy that effectively sets the voice of the brand whilst driving social activity and lead conversions. We continue to work alongside AlphaStream beyond launch to review and deliver effective marketing.
