Marion Barnham • Feburary 07, 2025
When it comes to Marketing, setting new goals means having a plan, and a marketing strategy, and in order to build one on the right foundations, you ought to be informed on the marketing trends that 2025 is predicted to have.
Marketers have already gotten out their calendars to start brainstorming for the rest of the year, therefore we have gathered some of the trends to look out for in the year to come to make their life a little easier:
- Virtual Events: What started as a necessary evil continues as a marketing trend that people love. Companies found that by going virtual, they opened up their event to an entirely new audience as virtual events are more accessible than in-person events. No more thinking about visas, travel costs, coordinating busy schedules, you are not only able to interact and network live with like-minded professionals but also events are now more flexible and can even be available on demand. That’s what I would call a great ROI.
- Purpose and Humanity: Customers/Clients need to feel that they can rely on their business-partners and that they have the same set of values that will allow them to achieve their common goals. Especially this year we have seen the importance of a human profile from businesses, depicting their positive response to Covid-19 and their help to the community. Apart from the pandemic, we have also witnessed how the BLM movement has influenced the marketing messaging of many companies and how accordingly they have seen a positive response from the consumers.
Companies need to know why they exist and what their mission and values are at all times, because in that way they are able to build a more loyal audience. Living this purpose, Unilever measures the performance of its sustainable living products versus the rest of its product portfolio. The results: “Sustainable Living Brands are growing 69% faster than the rest of the business and delivering 75% of the company’s growth.”
Be more human also translates as better user experience. In Deloitte’s 2020 research the results showed that 82% of customers are more likely to visit businesses that ensure the safety and well-being of their employees, and 31% say this is imperative to earn their repeat business.
Building trust, reliability, and transparency is like building a bridge.
- Social Media: In 2020 social media became one of the best ways to keep in touch with your customers, especially without the sense of intruding. With more people being daily online because of the pandemic and the increase in the time that is being spent online, consumers changed how they research products, brands, and organisations.
Social media budgets accounted for 24% of total US marketing budgets during Q2 of 2020, up from 13% last winter and the budget spend on social media will keep on increasing. What is also important to note about social media is which are the most engaging forms of content, with short-form videos being the top choice and leaving behind the plain feed posts and even the stories.
However, even though social media channels are important we will see a reduction in accounts per company, which will allow them to distribute their content to those that are closer to their target audience. This is not a tactic that will only be popular but it is fair to say that it will also be necessary.
- Agility and Automation: Businesses need to show agility and there is no better way to do that, than by leveraging automation. In Deloitte’s survey executives had to answer what are the most important functional areas over the next 12 months and marketing and sales came as their second choice(61%), after digital and technology (68%). AI also allows marketing executives to have more productivity because it automates tedious and repetitive tasks and allows for more time for the creativity and planning process.
One thing is sure, every year we will get to witness more and more changes, and this demands flexibility from all marketing executives. However, the most important role is the one of the CMO. Just 20 months ago, 46% of CMOs had said they had a significant impact on C-suite conversations relating to marketing strategy. Now, this number has almost doubled to 81%.
If you liked our content, please share on social media, and if you need our advice just send us an email, we are always happy to help you.