Marion Barnham • December 27, 2024
As we all know, most companies conduct regular financial audits, but how many actually conduct a regular marketing audit?
It’s important for businesses of all sizes to consider undertaking a marketing audit in order to identify and review the current…
Marion Barnham • February 14, 2025
Websites are integral to the way businesses work. They aim to showcase what a business is capable of, their services, case studies of past clients, contact details, and even resources on their industry to help educate their audience. They boosted…
Marion Barnham • December 23, 2024
A particular photographic story caught my eye at the end of 2018, that of the photography copyright story of Salmeron vs Arch Enemy. Salmeron, a photographer and lawyer, was covering Fortarock, a metal festival in Nijmegen in the Netherlands and…
Marion Barnham • December 20, 2024
Many business owners who are new to marketing their business in the B2B space may attempt to apply B2C methods that fall flat. Sending coupons or running flash sales are not normally good tactics for B2B marketing campaigns.
One area…
Marion Barnham • December 16, 2024
What is B2B Marketing? As the name suggests, business-to-business marketing refers to the marketing of products or services to other businesses and organisations. It holds several key distinctions from B2C marketing, which is oriented toward consumers.
In a broad sense,…
When businesses ask about the cost of a Fractional CMO, they’re really trying to understand the risks involved. It’s not just about money. It’s about whether the investment in marketing leadership will actually help the business grow.
There isn’t one set salary, job description, or clear…
Fractional CMO services offer senior marketing leadership to organisations needing expertise without the cost or commitment of a full-time CMO, providing flexible, part-time, board-level marketing that drives business growth.
In today’s fast-moving environment, leadership gaps can stall growth. Fractional CMOs fill this gap by embedding experienced…