Marion Barnham • January 20, 2025
If you are reading this blog, you obviously want to learn how to write a blog or if you already know, you want to find out how to make it better.
But why are blogs so important?
Are they important…
Marion Barnham • January 17, 2025
Podcasts seem to be relatively new in our lives but they actually aren’t.
With our introduction to iPods back in 2004, we were able to download Internet radio broadcasts.
In 2005, the big companies noticed the power podcasts had and…
Marion Barnham • January 13, 2025
Social Media are platforms that enable people/users to interact with each other, socialise, as well as create and share content. They could also be used as channels that help businesses promote their products to customers.
The first ever recognisable social…
Marion Barnham • January 10, 2025
Business to Business marketing(B2B) is a way to promote business and improve profit. The parties involved are big or small businesses and not individuals like in Business to Consumer(B2C) marketing.
It wasn’t until the early 1980’s, when the first PCs…
Marion Barnham • January 06, 2025
Marketing has one job.
To generate value through attracting qualified leads that sales can convert into customers. There are about a million different things surrounding that one goal, but at the end of the day, that’s what it’s all about. …
Marion Barnham • January 03 , 2025
Your website is your shop window, it is where clients both potential and realised, go to purchase your products and services. It is where you present yourself and your values to the world. Websites are now so important that…
Marion Barnham • December 30, 2024
To do meaningful work, you need to know where you are going and how you will get there. In other words, you need a marketing strategy AND a marketing plan. You’re posting on social media, blogging and content marketing, and…
Marion Barnham • December 27, 2024
As we all know, most companies conduct regular financial audits, but how many actually conduct a regular marketing audit?
It’s important for businesses of all sizes to consider undertaking a marketing audit in order to identify and review the current…